5 Benefits of Professional Photography

Superior photography benefits your brand, website and business. Excellent photography can even benefit your own personal image. This list highlights the practicality of hiring a professional photographer.  romain-degres-415218-unsplash

  • Credibility

Consumers interested in your business notice the difference between amateur and professional photography. Top notch photography keeps you competing with large online businesses. Inferior photos and images bounce visitors from your business and website to one with quality photos. Professional images also help with establishing your credibility by showing potential customers that you are willing to invest in your company’s image.

  • Exposure/Publicity/Awareness

Use your professional images to lure consumers in and keep them interested. Others, especially competitors, will notice your quality photos. Once noticed, people will ask you to share your images on social media, magazines, blogs and news articles. This generates free publicity, increased exposure and awareness.

  • Let Your Personality Shine

As it turns out a picture is not worth a thousand words, it’s worth so much more. A valuable photo helps depict you and your business. Potential clients investigate to see who they will be dealing with and you don’t want them to be disappointed. So what are you waiting for? Hire a photographer to take head shots of you and your staff today!

  • Readability

Photography is a great tool especially for websites. Readers can easily glance at a photo to gain information about the company, its products and its staff. Research has shown that individuals are drawn to images more than copy. Also, images and photos can clarify what the text is saying ensuring that provided information is easier to absorb for the consumer.

  • Conversion

You only have a few minutes in person or online to seal the deal. People are going to base their decisions in part on the quality of the images they see on your website, marketing materials and in your office. The higher the quality, the more likely you are to convert potential consumers to buyers or clients. Professional photos can provide accurate representations of your products and services which will foster confidence in potential clients.

6 Ways Professional Photography Can Help You

Outstanding photography can benefit your brand, website and business. Great photography can even benefit your own personal image. This list contains the top seven ways professional photography will benefit you!

accessories-1842573_640

  1. Credibility

Consumers interested in your business can tell the difference between amateur and professional photography. Top notch photography can keep you competing with large online businesses. Inferior photos and images will bounce visitors from your business and website to one with quality photos. Professional images also help with establishing your credibility by showing potential customers that you are willing to invest in your company’s image.

  1. Exposure/Publicity/Awareness

Use your professional images to lure in consumers and keep them interested. Others, especially competitors, will notice your quality photos. Once noticed, people will ask you to share your images on social media, magazines, blogs and news articles. This generates free publicity, increased exposure and awareness.

  1. Let Your Personality Shine

As it turns out a picture is not worth a thousand words, it’s worth so much more. A valuable photo helps depict you and your business. Potential clients investigate to see who they will be dealing with and you don’t want them to be disappointed. So what are you waiting for? Hire a photographer to take head shots of you and your staff today!

  1. Inspires Imagination

Photography can get your own creative juices flowing. It can inspire new ideas and encourages you, your staff and clients to look at things from a different perspective. Get inspired today and start thinking outside the box.

  1. Relieves Stress

Whether you have calming images in your office or are taking photos yourself, photography is a great way to relieve stress. Taking a break from that all-consuming problem to focus on that perfect picture gives you a much needed break. Don’t worry the problem will still be there, but you will be more ready to tackle it head on.

  1. Conversion

You only have a few minutes in person or online to seal the deal. People are going to base their decisions in part on the quality of the images they see on your website, marketing materials and in your office. The higher the quality, the more likely you are to convert potential consumers to buyers or clients. Professional photos can provide accurate representations of your products and services which will foster confidence in potential clients.

4 Tips to Sell Your House with a Busy Schedule

waiting-410328_640Life is hectic and summer can be the busiest time of year for many of us. Not only is it back-to-school time, you also could be juggling work, family, friends, some sort of social life and now selling a house. The best strategy to selling your house on top of everything else is to sell it as quickly as possible. Following are a few tips to get your home sold ASAP.

1: Price to sell
Did you know that overpricing your home even by the slightest margins can turn off home seekers and potential buyers? Naturally, you want to make as much money as possible and listing just below fair market value is a great tactic. Instead of turning off buyers you will encourage a bidding war.

2: Think quality and quantity
Regarding the listing photos, both lack of quality and limited quantity can hinder the selling process. Avoid fuzzy cell phone camera photos. Professional photos will make your home stand out to potential buyers. Your home will look like it belongs in a magazine! We’d be happy to recommend professionals for all of your photography needs.

3: Jazz up the curb appeal
You have only one chance to make a lasting first impression. You will have about 30 seconds to impress potential buyers as they walk up to your house. Your curb appeal and how your home looks on the outside will set the tone for the rest of the showing. And upping the ante doesn’t have to cost an arm and a leg with this list of DIY projects under $100.

4: Clean, declutter and discard EVERYTHING
Almost nothing turns buyers off more than a messy and dirty house. Buyers believe that an unkempt house is a sign that the owners haven’t taken very good care of the home. Decluttering will make your rooms look larger and deep cleaning is sure to help you sell your home faster.

Above all else: Hire the right agent.

Different Mortgage Loan Options

Places-to-Get-Your-Mortgage-LoanDifferent Mortgage Loan Options

One of the largest investments and decision you will make in your life is purchasing a home. As such, choosing the right mortgage from the start remains important. Lucky for you, there are several options to choose from including conventional, FHA and VA loans.

Conventional

Briefly, a conventional mortgage is a home loan that isn’t insured or guaranteed by the federal government. The loan still conforms to limits and regulations set forth by Freddie Man and Fannie Mae. You can acquire conventional loans at a fixed or adjustable rate.

Private entities including banks, credit unions, private lenders or savings institutions usually offer conventional loans. Since the government doesn’t back the loans, they present a higher risk for the lender. As such, conventional loans require larger down payments anywhere from five to 20 percent leading to buyers with financial stability that are less likely to default. The upside is that a larger down payment also means lower monthly payments.

FHA

Federal Housing Authority (FHA) backed loans provide an opportunity for lower- to middle-income buyers to purchase a home with smaller down payments as little as 3.5 percent. These loans make your mortgage more affordable if you don’t qualify for a conventional loan.

In comparison, FHA loans offer smaller down payments, competitive interest rates and lower closing costs than conventional loans. One additional benefit is that a financial gift from either a family member, employers or charitable organization can account for 100 percent of your down payment.

The one drawback to FHA loans is the mortgage insurance. Although all loans require mortgage insurance until you pay your loan down to 80 percent or more of the appraised value, FHA loans require the insurance for the life of the loan.

VA

Department of Veterans Affairs (VA) loans provide an affordable mortgage option for those that are serving or have served in the military. These loans are easier to qualify for and are partially guaranteed by the government as long as you meet certain guidelines.

Unlike conventional loans, VA home loans do not require down payments. Instead, you will need to pay a modest funding fee. Additionally, a VA loan doesn’t require mortgage insurance. On top of that, regulations limit the fees military borrowers pay to obtain a loan. These regulations save thousands when it comes to closing costs.

Almost all members of the military and veterans qualify including spouses of service members who died during active duty are eligible for VA loans. Although borrowers shouldn’t have excessive debt and must prove sufficient income, the guidelines for VA loans often are more accommodating than conventional and FHA loans. Also, the home must be you primary residence.

How to Add Decor on A Budget

How to add decor on a budget. Well, you’ve moved into your new home and are ready to start decorating your new space. Or perhaps you’re tired of your space and are looking for some fresh inspiration. Create your dream space with these fun DSC_4653ideas and DIY projects.

1. Make a plan. As you begin your redecoration, take some time to strategize what you want to do. This is especially for a home project that will take more time than a simple hanging of a picture. The more you can go in with a plan, the better you’ll be able to prepare and budget for the project. Once you know your budget, find inspiration for your space by checking out magazines and Pinterest. As you narrow down on what you want, break the project down into categories—flooring, paint, furniture, and decor. By knowing this information, you’ll be able to make the necessary arrangements if a professional handyman is required.

2. Repurpose what you have. Before you start throwing out all your furniture to replace it with new stuff, decide if there is any piece of furniture worth repurposing. This will not only save you some money by not having to replace furniture. Plus, with upcycling projects becoming as popular as they are, this is could be a fun project for a weekend.

3. Hang some plates. Give your walls some design and texture by hanging plates on a wall in your home. This can give your home a breath of fresh air through various styles, colors, design and whatever speaks to you. Mix and match shapes, circles and squares, to create a mural of prints that speaks to you.

4. Showcase a gallery of photos. If plates aren’t quite your thing, why not hang a gallery of some of your favorite pictures? Find unique frames and sizes to create your masterpiece of art. Remember, there is really no wrong choice so be creative with your design. If you’re not ready to hang your pictures on the wall until you’re sure of how you want them arranged, lay them out on the floor so you can easily rearrange until you get your pictures exactly how you want them.

5. Shop second hand. Some of the best pieces of furniture can be found at your local thrift store or flea market. This is a great way to find some unique pieces for your home or save you some money while you’re saving up for a new home. You can also shop online auctions or attend a real auction in your area. The key is to keep an open mind and look for something that speaks to you.

6. Develop a minimalist design style. As you move into a new space or after you’ve lived in your home for many years, getting overwhelmed with clutter is a common things for many people. Embrace a more minimalist style by donating or throwing out the items you no longer want. Not only with this free up some space in your home, but your furniture will find a new home with someone who will love it as much as you did.

What are some of your best decor tips on a budget? Share them with us below in the comments.

Enhance your backyard

Enhance your backyardNow that the summer months are here, more people are spending time outside and most of that time is spent in your own backyard. This year why not make this space one you love spending hanging out in? There are so many easy projects that don’t cost a ton of money you can do to enhance your space.

To help get you started, here are 5 inspiring ideas to consider in your space:

  1. Lattice up your space. Create an illusion of a wall on your deck design by adding a wooden lattice wall to one side of your deck. Climbing plants such as clematis, ivy, and sweet peas will not only add a stunning visual to the space but will give off a subtle, yet wonderful fragrant.
  1. Embrace water features. Give your backyard a soothing feel by adding some water features to the area. This can be something simple like a birdbath or fountain, which will add tranquility. You can also add some of the other elements (earth, wind, and fire) to your space to give it a cozy feel.
  1. Add a fire bowl. Give your outdoor space some warmth with a personalized fire bowl which will create great ambience for entertaining guests or having a romantic evening with your spouse. These fire bowls are super easy to create and can be as big or small as you want. Want to design one for your table? Follow these simple steps.
  1. Make it cozy. The important thing to remember when designing your outdoor deck design. For many people, your backyard is your oasis and a place you go to recharge your batteries. Because of this, you want to create a space you feel comfortable in. Add plants, outdoor furniture, and colorful rugs that speak to you and help you relax. Another excellent feature to add to your space? What about a hot tub? Not only are they soothing, but can improve your overall well-being.
  1. Utilize your lighting. Make your deck design pop by adding strategically placed lights around the area to illuminate the space and provides another layer to your deck design. In addition, lighting creates depth and sets the mood for your area. There are many great ways to position your lighting to bring out your space. Talk to a landscape professional or lighting expert at your local hardware store to get some ideas on what you can to enhance the area.

What have you done with your outdoor space? Share your ideas, tips, and tricks with us below in the comments below. We’d love to hear from you.

3 Important Real Estate Terms To Know

If you’ve begun doing your research for your new home, you’ve probably run into some key real estate terms. Regardless how experienced you are (or not), there are some important terms you should know.
picjumbo.com_HNCK4034

Fixed rate vs. Adjustable mortgage rate. If you’ve ever bought a car, these terms might sound familiar to you. A fixed rate locks the interest rate down where it will remain the same over the course of the loan. The adjustable mortgage rate, on the other hand, allows for a flexible interest rate which will fluctuate up or down over time. Your bank or credit union lender can help you decide which option is best for you.

Pre-approval Letter. The home buying process has a lot of hoops you have to jump through. Because of this, taking the time to get pre-approved for a home (even before talking to an agent) is a wise idea. Not only does this help you, before starting, know how much of home you can afford but if you qualify for a home loan at all. When applying for a home loan, remember to also discuss closing costs and other unexpected fees.

Buyers agent vs. Real estate agent. When working with a realtor, these two roles can be easy to get confused. Real estate agents are anyone with a license to advise people on real estate agents. To become a real estate agent (in most states), various classes along with passing a state and federal exam is required.